About Us

Regional leaders in the forestry sector.

Historical background

Florecha, Produtores Agor-Florestais da Charneca, Lda, was created in 1997 from ACHAR – Associação de Agricultores de Charneca (ACHAR), an association of landowners, with the initial aim of supporting its associates in the implementation of their forestry projects.

The company, as a forestry contractor, provides a range of services that includes all the forest supply-chain operations: planting, restocking, maintenance, pruning, thinning, final harvest and wood transportation. Simultaneously, the use of forest waste has been growing steadily in past years and has gained increased importance for the company’s bottom-line.

Florecha, SA. has a close and direct contact with the region’s landowners, frequently overcoming the forest operations sector and including amongst its work consultancy and technical support, particularly in setting up funding proposals, forest management plans and project monitoring.

While initially in the form of a limited liability company, it changed to a public limited company and its designation to Florecha, Forest Solutions, SA. in 2008.

Its main office is located in Chamusca and its warehouse/workshop at the Industrial Eco-Park of Relvão.

Consult our license here.

Our Team

The staff of Florecha, SA. gathers expertise and competencies in the areas of forestry, agriculture and the environment. Its transversal skills assure the high technical quality of the projects developed and the rigor in their implementation.

Rui Igreja

Rui has a B.Sc. in Agronomic Engineering from Escola Superior Agrária de Santarém and over 25 years of experience in the forestry sector. Founder and partner of Florecha, SA., as Director-General he oversees all business areas of the company.

António Simões

Forest Officer
A Forest Engineer from Instituto Politécnico de Castelo Branco (2006), António has worked as forestry technician at Associação de Agricultores de Charneca from 2002 to 2005. Since joining Florecha, SA. in 2006, he has been responsible for field operations and GIS.

Carlos Amaral Netto

Deputy Director
Carlos is responsible for developing the company’s industrial projects and spokesperson for international projects and partnerships. He has a MSc. in Environmental Engineering from Faculdade de Ciências e Tecnologia – Universidade Nova de Lisboa and a Msc. in Corporate Economics from ISCTE.

Silvino Salgueiro

Forest Officer
Silvino has over 15 years of experience in planning and implementing forestry and agriculture projects, having worked for organizations such as ACHAR, Socriter and Grupo Américo Amorim. He has a B.Sc. in Forest Resources Engineering from the Escola Superior Agrária de Coimbra, as well as additional training in prescribed fire.

Sara Ferreira

Forest and Safety Officer
Graduated in Agro-forestry engineering from the Instituto Politécnico de Beja, Sara worked for eight years in a forest owners’ association. She has skills and experience in Geographic Information Systems, forest resources inventory, appraisal of forest estates and CAP-funded projects. Sara is also a certified Safety Officer.

Rodolfo Salvaterra

Técnico SIG e de Servidões
Com um bacharelato em Gestão do Território e Património Cultural, Rodolfo Salvaterra desempenha trabalhos que recorrem a ferramentas de Sistemas de Informação Geográfica. É responsável por avisos a proprietários no âmbito de trabalhos em faixas de gestão de combustível, para além da tramitação de processos de indemnização associados a servidões.

Francisco Braga

Responsável de Obra
É licenciado em Engenharia Florestal e mestre em Gestão e Conservação dos Recursos Naturais, pela Universidade de Évora e pelo Instituto Superior de Agronomia. Francisco Braga é coordenador e responsável de obras florestais, acompanhando os serviços da Florecha nas zonas do Baixo Alentejo, Alentejo Central e Alentejo Litoral.


We see ourselves as regional leaders in the forestry sector:

  • As preferential forest contractor known for its rigor and credibility;
  • As a major supplier of wood products;
  • As a provider of innovative energy from biomass feedstocks.


Our mission is to deliver turn-key solutions for our clients in the forestry sector and provide them with a renewable energy source from biomass.


Our activity is based on a set of values that makes our work special:

Stakeholders relations: we value and nurture the best relations with our suppliers, clients and staff;

Integrated solutions: we deliver both project and implementation, widening our work limits as our clients require;

Innovation: we incorporate new ideas as a growth factor in our daily activity;

Quality, ethics and social responsibility: what we do, we do it well.